We Engineer AI Into
How Your Firm Works.
Big Voodoo helps law firms design, build, integrate, and manage custom AI agents and agentic workflows across marketing, intake, CRM, data, and operations. We start with the way your firm already works, then build the intelligence layer around it.
We do not start with a chatbot or a piece of software. We start with your people, processes, systems, business rules, and data, then identify where an AI agent can reliably perform work, coordinate systems, make decisions, and escalate to a human when needed.
Agentic Doesn't Mean Autonomous. It Means Connected.
An agentic workflow is not AI working on its own. It's AI and your team working the same process, thread by thread, so the agent always knows what to handle, what to hand off, and when a person needs to step in.
We design that handoff on purpose. Every workflow we build maps exactly where AI takes action, where your team makes the call, and how the two stay woven together as the work moves.
Engages the instant a lead calls, texts, or submits a form.
Sets the qualification rules, tone, and escalation triggers.
Gathers case details, checks the calendar, updates the CRM.
Reviews flagged matters and makes the retain-or-decline call.
Follows up on its own if the prospect goes quiet.
Owns the relationship the moment the case is signed.
Marketing → Intake → CRM → Attorney
A prospective client comes through a campaign. An AI agent can answer the call, identify the matter type, collect information, apply qualification rules, check a calendar, update the CRM, route the lead, alert the appropriate person, and follow up if the prospect does not retain.
That is not one automation. It is a connected workflow involving data, decisions, actions, systems, and human escalation. That is where we focus.
Marketing
The campaign brings a prospect in.
Intake
AI agent qualifies and collects details.
CRM
The lead is logged, routed, and tracked.
Attorney
Your team reviews and makes the call.
Custom AI Across the Law Firm
We can start with one high-value workflow or design a broader agentic environment around the firm's existing technology stack.
Client Intake & Qualification
Voice, SMS, web, and follow-up agents that engage instantly, collect information, apply qualification logic, schedule, route, and escalate.
Marketing & Advertising Operations
Agents that analyze campaigns, search performance, leads, signed cases, attribution, intake quality, and marketing data to surface what matters.
CRM & Case Management
Custom workflows connecting AI with platforms such as Filevine, Litify, Clio, Lead Docket, Salesforce, and the systems your team already uses.
Internal Firm Operations
Reporting, task routing, internal research, alerts, document workflows, operational summaries, and repetitive work that should not require manual coordination.
Firm Data & Intelligence
Give AI controlled access to the firm's approved data, knowledge, expertise, reporting, and institutional information so agents can work from the right source.
Multi-Agent Orchestration
Specialized agents working together under a supervisory layer, with defined permissions, tools, handoffs, guardrails, and human checkpoints.
We Don't Ask You to Rebuild the Firm Around a SaaS Product
The firm already has a technology environment. Our job is to understand it and build on top of it. That can include your website, CRM, case-management platform, phone system, advertising accounts, analytics, databases, APIs, and internal systems.
Depending on the use case, we can architect around OpenAI, Claude, Gemini, Amazon Bedrock, Azure, open models, or combinations of models and tools. The model can change. The firm's workflow, data, controls, and business logic are what create the durable value.
Map the Workflow
Identify the people, steps, systems, decisions, bottlenecks, and handoffs involved in the current process.
Define the Agent
Give the agent a clear job, approved tools, data access, rules, escalation points, and measurable outcome.
Connect the Systems
Integrate the workflow with the firm's existing CRM, phone, website, data sources, APIs, and operational stack.
Test, Govern & Improve
Run the workflow against real scenarios, add guardrails and auditability, monitor performance, and improve it over time.
We've Been Building the Pieces for Years
Big Voodoo did not become an AI company when generative AI became popular. We have been building data, automation, AI, and legal marketing systems for years. SherloQ, Afterhour, Sentillian, and our internal agentic infrastructure are examples of what our team has already engineered.
Those products are not the limit of what we can deploy for a law firm. They are proof that we understand how to take legal marketing expertise, operational requirements, data, integrations, AI models, and guardrails and turn them into working systems.
AI and data development begins in-house. Big Voodoo's development team began building SherloQ and the underlying intelligence layer years before agentic AI became a standard agency service.
SherloQ goes live. AI and marketing data begin operating together as a feedback and decision layer rather than a static dashboard.
Autonomous agents move into production. Voice, intake, follow-up, routing, and agentic workflows become part of our working legal technology stack.
Custom agentic systems for firms. We apply that engineering experience to workflows built around the firm's own operation, systems, data, and goals.
Big Voodoo doesn't sell law firms AI. We engineer AI into the way the firm works.
What We Can Build Around
Where Could an AI Agent Do Real Work Inside Your Firm?
Bring us the workflow, bottleneck, or process you want to improve. We can map the systems involved, identify where AI belongs, and design the agentic architecture around your firm.