NEWS RELEASE
Big Voodoo Interactive
3 Ferry St., Studio 3W
Easthampton, MA 01027
www.bigvoodoo.com
Easthampton, MA (December 3, 2025) — Big Voodoo Interactive, the nation’s leading digital agency for law firms, today announced a strategic agency partnership with TikTok and its parent company ByteDance to launch its new Social Media Influencers Program. The initiative features influencers, creators, and celebrities who will help law firms reach modern audiences through high-impact social media commercials and short-form storytelling built specifically for TikTok’s global platform.
This partnership positions Big Voodoo as the first legal-sector digital marketing agency to create an official bridge between law firms and TikTok’s massive ecosystem. The collaboration enables law firms across personal injury, workers’ compensation, family law, and civil litigation to work with legal influencers and connect with real people through authentic, accessible content — effectively becoming the modern version of television for today’s mobile-first, social-media-driven audience.
“TikTok represents one of the most powerful shifts in modern communication,” said Jacob DelHagen, CTO / CEO of Big Voodoo Interactive. “We worked closely with the TikTok ecosystem for over a year to launch our Social Media Influencers Program, a new product in the law firm media basket designed to meet clients where they already spend their time as traditional TV fades. This partnership ensures our clients reach younger viewers and achieve a stronger ROI from their media on the world’s fastest-growing platform.”
Reaching New Audiences Through Modern Media
Through this partnership, Big Voodoo will help law firms establish verified and branded TikTok presences, collaborate with vetted influencers, and produce native video campaigns designed specifically for platform behavior and audience expectations.
The company will also manage the planning, creative direction, regulatory compliance, and distribution of targeted commercial placements to ensure campaigns meet the advertising rules for legal content across multiple jurisdictions.
With TikTok’s broad demographic reach — especially among younger and underserved communities — the partnership supports Big Voodoo’s long-standing mission to modernize legal marketing. It gives law firms a meaningful advantage over traditional TV competitors by shifting their message to where the next generation of clients is already consuming information and entertainment.
Big Voodoo’s influencer campaigns can be produced in multiple languages, including Spanish, allowing law firms to expand their message beyond English-speaking audiences and connect authentically with multilingual communities across the United States.
A Full-Service Creative and Compliance Framework
As part of the program, Big Voodoo will oversee every aspect of influencer activation and content creation, from professional influencer verification and channel management to AI-enhanced creative direction, short-form commercial production, and campaign analytics tied directly to case-value tracking.
The company’s team will also craft culturally relevant narratives and inclusive messaging that help law firms communicate more effectively with diverse audiences.
“This is not just about ads,” DelHagen added. “It is about modernizing the entire way law firms communicate — replacing outdated TV-only thinking with digital-first, story-driven messaging that people actually engage with.”
About Big Voodoo Interactive
Big Voodoo Interactive is the digital engine behind some of the most successful law firms in America, known for its core philosophy: “Cases, Not Clicks.” As The Leaders in Legal, Big Voodoo specializes in AI-powered marketing, data-driven strategy, and compliant creative production. The company is also the parent of Sentillian and Afterhour.ai, two pioneering AI platforms serving the legal and enterprise markets.