For over a decade, Big Voodoo Interactive has been at the forefront of legal marketing, pioneering digital strategies that have redefined how law firms attract, convert, and retain clients. From early innovations in SEO and paid media to the latest breakthroughs in AI-powered legal intake, our journey has always been about staying ahead of the curve—helping law firms grow by leveraging technology, data, and deep industry expertise.
The Evolution of Legal Marketing: How We Built the Gold Standard
Long before legal marketing became a crowded, competitive space, Big Voodoo was already leading the way. Our team developed cutting-edge digital strategies that helped personal injury firms dominate their markets, long before Google rankings and paid search became the norm.
✅ Early SEO & Content Mastery – We were among the first to optimize law firm websites using conversion-focused content, ensuring that firms ranked for high-value case types like truck accidents, catastrophic injuries, and wrongful death.
✅ Pioneering Paid Media for Law Firms – While most agencies focused on generic PPC, we designed data-driven media campaigns that precisely targeted high-intent legal clients, lowering cost per case acquisition.
✅ Advanced Conversion Tracking – We built first-party data systems to track how leads converted into signed cases—allowing firms to spend smarter and maximize ROI.
Our expertise wasn’t just about bringing in more leads—it was about getting the right cases at the right cost and ensuring firms were profitable at scale.
Beyond Marketing: The Afterhour AI Revolution in Legal Intake
Through our deep work with law firms, we saw a critical gap in legal intake—especially after-hours.
The reality?
🔴 Law firms were losing high-value cases due to poor intake handling.
🔴 Missed calls, long hold times, and human error were costing firms millions.
🔴 Outsourced call centers were expensive, inconsistent, and not built for law.
So, we built the solution.
✅ Screens high-value cases using AI-driven intake protocols.
✅ Integrates seamlessly with legal CRMs like Filevine, Clio & Litify.
✅ Delivers unmatched cost-efficiency—at a fraction of human call center costs.
Why Experience Matters in Legal AI
The legal industry is unique. You can’t build AI for law firms without understanding how law firms work.
That’s why Afterhour wasn’t built by tech people guessing how law firms operate—it was built by the same team that has driven growth for the nation’s top law firms for years.
📌 We know how leads turn into cases.
📌 We understand how case intake should work.
📌 We designed Afterhour to give firms the same competitive edge that has fueled their marketing success.
What’s Next? The Future of AI in Legal
The legal industry is changing fast, and firms that don’t embrace AI-driven intake and automation will be left behind. At Big Voodoo, we’re not just following the trends—we’re setting them.
🚀 Predictive AI for lead scoring
🚀 Automated follow-up systems to increase conversion
🚀 Deeper integrations with case management platforms
With Big Voodoo and Afterhour, law firms aren’t just getting another vendor—they’re partnering with a team that has driven legal innovation for decades and will continue to shape the future of how law firms acquire clients.
This isn’t just another AI product. This is the future of legal intake.
And we built it.