Aggressive web campaigns, impressive results

There was a time when it was a reasonable idea for lawyers to turn to web firms to get a quick website up and running. Of course, there was a time when the fax machine was innovative.

If you want to attract the big cases, you need more than a web firm that simply understands how to build a site. You need an online marketing agency that truly understands the consumer’s mindset and online habits.

Understanding consumers, anticipating their actions

At Big Voodoo Interactive, our team understands how injury victims think when they are ready to contact an attorney. We have a deep understanding of behavior patterns, from the time they start entering their search to the moment they contact your firm through your website.

Quality leads

Many web firms talk about driving traffic to your website. The Big Voodoo online marketing approach takes it further: We focus on generating quality leads. Our focus on quality leads is one of the reasons our sites produce cases at a rate of 2:1 over the leading attorney marketing firm sites.


The ongoing process of achieving results

If you don’t maintain your vehicle, eventually the engine is going to drop out of it. Unfortunately, too many law firms have never had a website that got them anywhere: lack of effective SEM has a lot to do with this.

The SEM process involves ongoing focus on marketing, branding, search engine optimization, link building and other key elements. Big Voodoo will stay on top of that process so that your firm’s site stays competitive.


On the leading edge — and staying sharp

Search engine marketing (SEM) is a broad term that encompasses different techniques and strategies used to maintain a healthy, high-performing website. These techniques include pursuing high search engine ranking of your website through the use of paid placement as well as through “organic” search techniques such as article writing and blogging.

At Big Voodoo Interactive, we make search engine marketing a top priority. The goal of effective SEM involves:

  • Attracting quality leads to your site
  • Boosting the ranking of your site to the top spot of Google and other search engines
  • Increasing the popularity of your site

Our SEM efforts are part of the reason our sites produce cases at a rate of 2:1 over the leading attorney marketing firm sites.

Effective SEM can help you find the leading edge of the legal web: contact Big Voodoo Interactive today.


If you are a needle in Google’s haystack, light a match

Personal injury lawyer websites generally compete for a handful of important keyword phrases. Usually, they are the words attorneys use themselves — that’s a crucial mistake we see all the time.

At Big Voodoo, we have decades of experience understanding consumers: They don’t speak like attorneys. You might refer to “motor vehicle cases,” but the average consumer will likely search for “car accident.” An optimized site will include articles with “long tail” keywords: phrases with four or more words that a consumer might enter into a search engine (for example, “injured in a Chicago car accident”).

Part psychology, part technology

The key to successful SEO efforts is anticipating words that consumers use and gracefully weaving them into the content. When these phrases are sprinkled throughout the content, search engines can identify the website and rank it accordingly.

A website that is poorly optimized will sink. Quality SEO, combined with our other online marketing techniques, will help a site rise to the top. Which way are you headed?

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