We Turn Clicks Into Cases
From award-winning websites and AI-powered search to paid media and social influence marketing, we build integrated campaigns that put your firm in front of the right clients, wherever they’re searching. Every strategy is built around one objective, growing your practice through more leads, stronger brands, and measurable results.
Steering the strategy
The leaders setting direction across technology, product, and operations.
Jacob Del Hagen
CEO / CTOJacob Del Hagen is a technology executive and AI innovator, currently serving as the CEO/CTO of Big Voodoo, a company focused on building the next generation of AI-driven engagement and communication systems.
With an extensive background in applied technology and systems design, Del Hagen is at the forefront of a new wave of AI infrastructure that blends automation, voice interfaces, and real-time customer engagement. His work centers on innovation that connects customer engagement and an ecosystem of tech to build influence across a single, sustainable workflow.
His work has been applied across different industries, helping organizations redefine how companies communicate with their customers. Del Hagen is moving the state of work from reactive support models to proactive influence and intelligent engagement.
Brigitte Freda
COOBrigitte Freda is the Chief Operating Officer of Big Voodoo, where she leads the company’s operational strategy, execution, and growth initiatives at the forefront of AI-driven customer engagement. With a strong foundation in organizational leadership and process optimization, she is responsible for scaling Big Voodoo’s infrastructure, aligning cross-functional teams, and ensuring seamless delivery of its AI-powered solutions.
In her role, Brigitte oversees the integration of technology, operations, and client experience, helping transform how businesses leverage conversational AI to engage customers, streamline workflows, and drive measurable results. She is instrumental in translating innovation into execution, building systems that support rapid growth while maintaining operational excellence.
Megan Sheldon
Managing Director of OperationsMegan Sheldon began her career with Market Masters Legal, the sister company of Big Voodoo, where she worked closely with law firms on television advertising campaigns. After more than a decade in traditional legal marketing, Megan transitioned into the digital marketing space while continuing to specialize in the legal industry. As Managing Director of Operations, she works closely with internal teams to help deliver strong results and seamless client experiences across the agency.
Built to deliver
World-class designers, developers, strategists, and managers, each bringing a distinct skill set to every firm we grow.
Carol Barone
Carol is a Production Manager on the web development team, where she manages project timelines, coordinates cross-team collaboration, and ensures everything is launch-ready before it hits the dev team. With nearly 12 years at the company, she plays a key role in maintaining quality through peer reviews and leading team onboarding. Carol has earned herself the unofficial title of “cat wrangler,” because getting everything aligned for new clients can sometimes feel a lot like herding cats.
Megan Eischen
Megan Eischen brings a rare blend of broadcast roots and strategic marketing expertise to everything she does. She built her storytelling foundation in radio and television broadcasting before serving the Minnesota Governor’s cabinet on communications for complex environmental issues. She later led marketing and communications for some of the region’s leading higher education institutions. Today, Megan channels that same creativity and public-sector experience into helping Big Voodoo connect with the audiences that matter most.
Josh Gajda
As a Creative Director with expertise spanning brand development and marketing, digital and print design, and video and audio production, Josh brings a multidisciplinary approach to every creative challenge. His broad skill set enables him to lead cohesive campaigns and brand experiences across every channel and format. Clients rely on his ability to maintain a unified creative vision no matter the medium or platform.
Abigail Hanna
Abigail is the Paid Social Media Coordinator at Big Voodoo, where she builds and optimizes paid campaigns across Meta, TikTok, and Reddit while creating content that keeps brand voice front and center. She brings a background in video production, ad creative, and performance analytics. Outside of work, she’s usually making YouTube video essays diving into pop culture and media trends.
Jeff Hanouile
Jeff is the Content Department Manager at Big Voodoo, where he has been a key part of the team since 2019. Prior to joining the company, he spent more than a decade as a journalist, covering news and stories for a regional newspaper from 2007 to 2019. Jeff holds a Bachelor’s degree in Communications with a concentration in Journalism from Westfield State University. He lives in western Massachusetts with his wife and two children.
Kate Mastrocola
Kate Mastrocola is a creative marketing leader with more than a decade of experience in brand strategy, creative direction, AI-powered marketing, and digital campaigns. As Creative Brand Manager at Big Voodoo, she develops innovative marketing solutions that combine storytelling, technology, and performance-driven creative. Kate is also a published and award-winning artist whose contemporary street art has been exhibited in galleries across the United States. Her work bridges the worlds of marketing and fine art, using bold visual storytelling to create memorable experiences that connect with audiences. Whether building brands or creating original artwork, Kate is passionate about using creativity to inspire, engage, and leave a lasting impact.
Lynn Pare
Lynn is Vice President of Agency Accounts, where she partners with clients to develop strategic marketing solutions that address business challenges, strengthen market visibility, and deliver results. With a passion for understanding each client’s unique goals, she brings together strategic planning, digital expertise, and creative thinking to build marketing approaches that drive growth.
Throughout her career, Lynn has partnered with global and national brands across diverse industries to develop strategies that strengthen market positioning, increase visibility, and support long-term success. She is passionate about building trusted partnerships, developing high-performing teams, and helping clients navigate complex marketing challenges through thoughtful, results-driven solutions.
Josh Robertson
Josh started at Big Voodoo on the client services side before making the leap into web development, and that client-first mindset still shapes how he works. These days he builds and maintains client websites and keeps an eye on quality control to make sure things are running the way they should, both on the front-end and behind the scenes. Outside of work he’s usually keeping up with his kids and enjoying the outdoors.
Heather Stearley
Heather began her career in Los Angeles, supporting retail marketing initiatives for major record labels as a marketer and assistant to the VP of Retail Marketing for Hits Magazine. She later moved to New York City, where she joined The Village Voice’s Entertainment Advertising team and advanced to Web Operations Manager. Since relocating to Western Massachusetts in 2012, she has grown her career at Big Voodoo from SEO Analyst to her current role as Senior Production Manager, overseeing projects, processes, and team success.
Jade Wonderlie
Jade Wonderlie is the Associate Director of Human Resources and Accounting Services at Big Voodoo, where she has contributed to the company’s growth and operations for the past 13 years. With a strong background in human resources, accounting services, and organizational support, she brings a strategic and people-focused approach to managing cross-functional business operations. Jade earned her MBA in Human Resources Management from Fitchburg State University, further strengthening her expertise in workforce leadership and business management.
Karen Wyle
Karen Wyle brings more than three decades of professional marketing and client success experience to her role at Big Voodoo. She partners with her clients to develop strategic digital marketing programs that strengthen their online presence, generate qualified leads, and support long-term growth. Backed by an MBA in Marketing, Karen has built a career spanning the full marketing lifecycle, from product management, advertising, media planning, and direct marketing to today’s digital marketing, content strategy, lead generation, account management, and customer success. She is known for her collaborative approach, responsiveness, and ability to turn complex marketing challenges into practical, results-driven strategies.
The rest of the crew
SEO leads, writers, paid-media specialists, and account managers.
Come Build With Us
We’re always looking for talented, driven people who care about doing great work for great clients. If that sounds like you, we’d love to hear from you.
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