Build The Next Wave Of Legal Marketing
Big Voodoo runs on a fast-paced, highly skilled crew. If you have a passion for online marketing and digital communication, we want to hear from you, whether or not there’s a role posted today.
Open positions
Our field moves fast, so live openings come and go. Here’s where things stand right now.
Paid Search Manager — Google Ads
Big Voodoo Interactive is a digital marketing and technology agency specializing in high-performance marketing for law firms. We combine paid search, websites, data, analytics and emerging AI technology to generate measurable business results for our clients.
We're looking for an experienced Google Ads / Paid Search Manager who knows how to build, manage and optimize performance-driven campaigns.
Legal marketing experience is not required — we can teach the legal industry. We're looking for someone who already knows Google Ads.
What You'll Do
You'll manage and optimize Google Ads campaigns across multiple client accounts, with a primary focus on lead generation and measurable conversion performance.
You'll be responsible for campaign structure, keyword strategy, search-term analysis, negative keywords, bidding strategies, budgets, ad testing, conversion tracking and ongoing optimization.
You'll analyze performance to understand not simply what happened, but why it happened and what we should do next.
You'll work closely with our marketing, development, analytics and account teams to connect paid search campaigns with landing pages, call tracking, CRM data and overall client strategy.
You'll also help build budgets, forecasts and performance reports for internal teams and clients.
What We're Looking For
- 2–4+ years of hands-on Google Ads / PPC experience, preferably managing multiple accounts or campaigns simultaneously.
- Deep working knowledge of Google Search Ads — campaign architecture, keyword and match-type strategy, negative keyword management, bidding, budgets, Quality Score and search-term optimization.
- Strong analytical ability with experience evaluating CPA, CPL, conversion rate, impression share, search terms and other performance metrics.
- Experience managing meaningful PPC budgets where performance and budget control matter.
- Strong working knowledge of Google Analytics 4, Google Tag Manager and conversion tracking.
- Experience with call conversion tracking, attribution and lead-generation campaigns is highly valuable.
- Ability to identify performance problems, explain the cause and develop a strategy to improve results.
- Strong organizational skills and exceptional attention to detail.
- Ability to communicate campaign results clearly to people who may not be PPC experts.
- Comfort managing multiple campaigns, priorities and deadlines independently.
Nice to Have
- Experience with lead-generation businesses or other high-cost-per-click industries.
- Agency experience managing multiple client accounts.
- Experience with landing-page optimization and conversion-rate optimization.
- Experience with CRM attribution, call tracking platforms or offline conversion imports.
- Experience with Microsoft Ads, Local Services Ads or paid social campaigns.
- Experience with WordPress, SEO or broader digital marketing strategy.
- Law firm PPC experience is a plus, but it is not required.
About Big Voodoo
Big Voodoo Interactive works at the intersection of digital marketing, data and AI technology. Our team is building the next generation of marketing systems for law firms, combining traditional performance marketing with AI search, automation and advanced attribution.
This is an opportunity for an experienced paid search professional to become a key part of that evolution.
Benefits & Schedule
- 401(k) with matching
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- Paid time off
- Parental leave
- Flexible schedule
- Hybrid / work-from-home flexibility
Schedule: Full-time, Monday through Friday. Location: Hybrid — Easthampton, Massachusetts.
Ready to apply? Send your resume and cover letter our way.
Apply for This RoleThe roles we hire for
These are the disciplines we build around. Availability changes, but if your strengths line up with any of them, we’d like to see your work.
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Technically inclined marketers who pair digital skills with real marketing acumen and a genuine passion for online marketing.
Regional Sales
Career sales pros ready to sell leading-edge online marketing solutions. No starting from Google 101.
Account Manager
The primary contact for clients, owning satisfaction, representing goals internally, and growing every relationship.
Project / Production Manager
Organized, detail-driven people who define, coordinate, and ship website projects on time and on budget.
Web Developer
Builders of new sites and applications who support project teams and live by solid coding practices.
Web Graphic Designer
Senior Web/UI designers and front-end talent who craft striking digital experiences that drive leads.
Content Associate
Sharp writers who juggle client requests, content obligations, and new builds without dropping a detail.
Traits that thrive here
- Digital skills with marketing acumen: you understand both the tools and the strategy behind them.
- An aptitude for new software: you pick up new platforms and AI-driven tools quickly.
- A passion for online marketing and digital communication: this is the heart of what we do.
- Attention to detail under pressure: you can prioritize on the fly and still get it right.
- A collaborative, fast-paced mindset: you do your best work alongside a sharp team.
If you think you have what it takes to join our outstanding team, we want to hear from you.
Big Voodoo InteractiveSend us your resume and cover letter
Don’t wait for a posting. If you have a passion for online marketing and digital communication, introduce yourself: tell us where you fit and why. We keep strong candidates on file and reach out the moment the right role opens.