Newsroom

A Real-Life Example of Rankings Lost In the competitive world of legal marketing, staying visible online is key to keeping your pipeline full of potential clients. Achieving page 1 rankings on Google for high-value terms like "car accident lawyer" or "personal injury attorney" in your specific market is no easy feat—but maintaining those rankings is...

The client intake process is a vital component of a law firm’s operations, acting as a bridge between initial contact and establishing a formal client relationship. Despite its significance, many law firms overlook optimizing this crucial process. An efficient intake system can greatly enhance the client experience, improve operational efficiency, boost marketing ROI, and increase...

To make the time or not make the time, that is the question. We have centered many of our recent blogs on new business and the importance of a seamless intake call experience. The initial attorney communication is a crucial component of this process. As your firm grows, it is necessary to delegate some responsibilities....

Ensuring that your website is accessible to everyone is not just a best practice—it’s a necessity. Web accessibility refers to making websites usable for people of all abilities and disabilities. By prioritizing web accessibility, you can provide a seamless experience for all your visitors. Unfortunately, many websites still fall short of these standards, making it...

Law firms have options to attract potential clients, with Google’s Local Services Ads (LSA) and Pay-Per-Click (PPC) being two prominent choices. Understanding the nuances between these advertising models is necessary to make informed decisions aligning with your firm’s goals and budget. What Are Local Services Ads? Google Local Services Ads connect local businesses with potential...

Be authentic and educate. Utilizing video is an increasingly important tool for law firms of all sizes. Videos can explain legal concepts, share client testimonials, and showcase the firm's expertise. They can also build relationships with potential clients and generate leads, directly impacting client acquisition and case retention. How to create engaging videos for social...

Which part of your marketing budget is really working? We all wish we had a clear answer to this question. The reality is that it can be challenging to pinpoint which aspects of your firm’s marketing efforts are delivering results. Is it TV or OTT? Is it web-driven or PPC? Billboards? Social media? Branding pieces?...

Google’s latest core update began rolling out on August 15th. This update is set to make waves across search engine results pages (SERPs) as Google continues to elevate the quality of search results by promoting content that genuinely benefits people and less content that feels like it was made just to perform well on search....

Maintaining a Google Business Profile is crucial for law firms aiming to establish a strong online presence. However, reinstating a suspended profile can feel like navigating an AI-driven labyrinth. Google’s reliance on sophisticated algorithms and artificial intelligence to manage business profiles presents unique challenges, especially when human intervention is scarce. The AI Overlords Google’s AI...

We are all aware of the importance of maintaining a positive and professional reputation, both in person and online. In today's digital age, where social media platforms play a significant role in communication, it becomes critical to strike a delicate balance between being genuine and maintaining a professional demeanor. You want to make sure that...