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Local Service Ads (LSA): Seen or Not Seen, That is the Question

Introduced in July 2020 for the legal vertical, Local Service Ads (LSAs) are a cost-effective way to drive leads. Google LSAs are unlike the more commonly known ad platform, Pay-Per-Click (PPC), as they are pay-per-lead (PPL) versus per-click and they differ in format as well. The Local Service Ads platform is structured to get the...

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Big Voodoo Featured on Law.com

It’s an unfortunate truth: in the legal marketing world, talk is cheap. Some agencies are deliberate scammers and spammers who know they’re doing harm. Others may have gotten good results for businesses in other industries but have no idea just how different the legal vertical is. Either way, they’ll promise you the world, but they...

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4 Easy Steps to Jump Start Your Firm’s Social Media Efforts

Nearly 82% of Americans use social media in some form*, yet some law firms struggle to connect with clients, prospective clients, and their communities on social media. Law firms often say the reason they’re not active on social media is simply that they have no time. Of course you don’t have time when you’re busy...

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Performance Marketing vs. Brand Advertising

Pop Quiz Q: Why has performance marketing become dominant over brand advertising? A: Consumer behavior has changed over time. Google search is predominantly used to look for a service or product – at the time of need and decision. Q: Why is performance marketing so important to the legal vertical? A: Personal injury is a...

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Google Review Hide-and-Seek

Has a client told you they posted a review and you question it because it is not there? Or you’ve received a Google notification that a new review posted and it is nowhere to be found? Are these reviews hidden or gone? There are a few reasons why Google may have removed a review that...

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Paid Media: Gone are the Days of 'Set it & Forget it'

Why You Need an Agency That Tracks Google Advertising Changes The Google search landscape is dynamic and ever-changing, influencing not only organic aspects of a website but also paid campaigns. Changing market conditions, combined with constantly evolving Google products and features, mean a “set it and forget it” mentality with paid campaigns will not result...

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Got Trust?

Our previous blogs discussed the importance of Expertise and Authority.  Trust, the last letter of the E-A-T acronym, is the final element used by Google to evaluate site quality and determine search ranking. Just like Expertise and Authority, Trust is essential for sites to possess, especially those in the YMYL (Your Money, Your Life) category,...

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The Importance of Google Reviews

Google reviews play a significant role in Map Pack and local search as they aid in converting searchers, and just as importantly, help boost your site’s rankings. Curating positive reviews needs to be an ongoing strategy that will have a positive effect on your firm’s ability to rank, be visible and drive traffic. Why Reviews...

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Got Authority? 

Your site is a key marketing asset for your law firm and therefore one in which you’ve likely made a significant investment. Our previous blog discussed the importance of your site exhibiting expertise and strategic focus. You learned that to help your site rank in legal search, it needs expertise. By effectively communicating expert content,...

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Got Expertise?

As an attorney, you’ve done the work. You’ve established yourself as an expert professional in your field–but does your website communicate that? And more importantly, does Google know that? Here’s why your website could be useless without expertise. To be an expert, the content on your law firm’s site must be accurate and focused. Period....

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