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In the realm of Search Engine Optimization (SEO), links and citations are integral components that play distinct roles in boosting a website’s visibility and credibility. Before delving into a comprehensive strategy involving both, let’s understand what they are and their importance. What are Links? Links act as pathways connecting different web pages. They serve a…

As the world’s leading search engine, Google has been a critical factor in determining the success of businesses for many years. Over the years, Google’s algorithm has undergone several updates aimed at improving the quality of search results and providing users with the most relevant and high-quality content. What have Google’s Algorithm Updates looked like…

Referrals are valuable to every business and usually require little or no financial investment. We know you have brand advocates because true success isn’t possible without them. Clients who say positive things about you, your staff and their overall experience with your firm will likely refer you to a friend or family member. If you’re…

You’re focused on your day-to-day operations, from the moment you arrive in the morning to when you leave in the evening. But just as important is the time you devote to your business operations after normal business hours, on weekends and holidays. Leads come in 24/7/365. Law firms need to be able to respond to…

Your firm is busy. Leads are coming in and your staff and after-hours service are effectively and efficiently handling the calls, emails and chats. Cases are being signed. What next? Do You Have a Client Contact Protocol? You’ve successfully converted a lead to a signed case and now the individual is your client. An important…

Location, location, location – it’s a critical factor in search. Whether your law firm has one location or several, it’s critical that each office has a unique address. Sharing addresses may seem like a way to save time and money, but it’s just the opposite – if Google doesn’t trust you, then your site will…

You’ve worked hard to grow your firm and establish its reputation. You are in the enviable position of being selective with the cases you’ll accept. Now, you’re faced with the predicament of what to do with good leads that simply don’t meet your firm’s criteria/value threshold. Some attorneys would simply decline the case, or suggest…

Your focus is managing and sustaining the day-to-day business, when you likely would prefer to put more attention and energy into growing the firm. Just managing the daily workflow can be easily overwhelming for you and your staff, so you need to expand your team. In today’s environment, finding qualified, talented candidates can be a…

Introduced in July 2020 for the legal vertical, Local Service Ads (LSAs) are a cost-effective way to drive leads. Google LSAs are unlike the more commonly known ad platform, Pay-Per-Click (PPC), as they are pay-per-lead (PPL) versus per-click and they differ in format as well. The Local Service Ads platform is structured to get the…

It’s an unfortunate truth: in the legal marketing world, talk is cheap. Some agencies are deliberate scammers and spammers who know they’re doing harm. Others may have gotten good results for businesses in other industries but have no idea just how different the legal vertical is. Either way, they’ll promise you the world, but they…