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You’re focused on your day-to-day operations, from the moment you arrive in the morning to when you leave in the evening. But just as important is the time you devote to your business operations after normal business hours, on weekends and holidays. Leads come in 24/7/365. Law firms need to be able to respond to…

Your firm is busy. Leads are coming in and your staff and after-hours service are effectively and efficiently handling the calls, emails and chats. Cases are being signed. What next? Do You Have a Client Contact Protocol? You’ve successfully converted a lead to a signed case and now the individual is your client. An important…

Location, location, location – it’s a critical factor in search. Whether your law firm has one location or several, it’s critical that each office has a unique address. Sharing addresses may seem like a way to save time and money, but it’s just the opposite – if Google doesn’t trust you, then your site will…

You’ve worked hard to grow your firm and establish its reputation. You are in the enviable position of being selective with the cases you’ll accept. Now, you’re faced with the predicament of what to do with good leads that simply don’t meet your firm’s criteria/value threshold. Some attorneys would simply decline the case, or suggest…

Your focus is managing and sustaining the day-to-day business, when you likely would prefer to put more attention and energy into growing the firm. Just managing the daily workflow can be easily overwhelming for you and your staff, so you need to expand your team. In today’s environment, finding qualified, talented candidates can be a…

Introduced in July 2020 for the legal vertical, Local Service Ads (LSAs) are a cost-effective way to drive leads. Google LSAs are unlike the more commonly known ad platform, Pay-Per-Click (PPC), as they are pay-per-lead (PPL) versus per-click and they differ in format as well. The Local Service Ads platform is structured to get the…

It’s an unfortunate truth: in the legal marketing world, talk is cheap. Some agencies are deliberate scammers and spammers who know they’re doing harm. Others may have gotten good results for businesses in other industries but have no idea just how different the legal vertical is. Either way, they’ll promise you the world, but they…

Nearly 82% of Americans use social media in some form*, yet some law firms struggle to connect with clients, prospective clients, and their communities on social media. Law firms often say the reason they’re not active on social media is simply that they have no time. Of course you don’t have time when you’re busy…

Pop Quiz Q: Why has performance marketing become dominant over brand advertising? A: Consumer behavior has changed over time. Google search is predominantly used to look for a service or product – at the time of need and decision. Q: Why is performance marketing so important to the legal vertical? A: Personal injury is a…

Has a client told you they posted a review and you question it because it is not there? Or you’ve received a Google notification that a new review posted and it is nowhere to be found? Are these reviews hidden or gone? There are a few reasons why Google may have removed a review that…