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Nearly 82% of Americans use social media in some form*, yet some law firms struggle to connect with clients, prospective clients, and their communities on social media. Law firms often say the reason they’re not active on social media is simply that they have no time. Of course you don’t have time when you’re busy…

Pop Quiz Q: Why has performance marketing become dominant over brand advertising? A: Consumer behavior has changed over time. Google search is predominantly used to look for a service or product – at the time of need and decision. Q: Why is performance marketing so important to the legal vertical? A: Personal injury is a…

Has a client told you they posted a review and you question it because it is not there? Or you’ve received a Google notification that a new review posted and it is nowhere to be found? Are these reviews hidden or gone? There are a few reasons why Google may have removed a review that…

Why You Need an Agency That Tracks Google Advertising Changes The Google search landscape is dynamic and ever-changing, influencing not only organic aspects of a website but also paid campaigns. Changing market conditions, combined with constantly evolving Google products and features, mean a “set it and forget it” mentality with paid campaigns will not result…

Our previous blogs discussed the importance of Expertise and Authority.  Trust, the last letter of the E-A-T acronym, is the final element used by Google to evaluate site quality and determine search ranking. Just like Expertise and Authority, Trust is essential for sites to possess, especially those in the YMYL (Your Money, Your Life) category,…

Google reviews play a significant role in Map Pack and local search as they aid in converting searchers, and just as importantly, help boost your site’s rankings. Curating positive reviews needs to be an ongoing strategy that will have a positive effect on your firm’s ability to rank, be visible and drive traffic. Why Reviews…

Your site is a key marketing asset for your law firm and therefore one in which you’ve likely made a significant investment. Our previous blog discussed the importance of your site exhibiting expertise and strategic focus. You learned that to help your site rank in legal search, it needs expertise. By effectively communicating expert content,…

As an attorney, you’ve done the work. You’ve established yourself as an expert professional in your field–but does your website communicate that? And more importantly, does Google know that? Here’s why your website could be useless without expertise. To be an expert, the content on your law firm’s site must be accurate and focused. Period….

The advertising world is in constant iteration. With Google and Apple shifting mindset on privacy settings & third party tracking, marketers are asking, “what now?” With the announcement of Google’s all-encompassing and automated Performance Max campaigns, it seems like we have the answer to all our problems. BUT we’re still missing a huge piece of…

Establishing and managing a streamlined intake process separates good law firms from those that dominate. Not all firms are created equal. How well your firm executes the intake process will determine your level of success. Lead Conversion Happens By Choice. Not By Chance. If you’re looking for a contractor to perform renovations, you’ll speak to…