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A New Generation of Google Analytics

Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform, replacing Universal Analytics (UA). With Google Analytics, businesses can gain deeper insights into important metrics such as website traffic. How Does GA4 Improve Upon Its Predecessor? GA4 is more than just a simple upgrade; it's a leap into the future of data-driven...

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Big Voodoo: Legal Marketing Pioneers

We recently shared our approach to reshaping the PI marketing industry and steering clear of the 'charlatan crowd.' However, it's crucial for us to support our position with more than just words — we stand on a foundation of proven actions and foresight. Our founder, Jim Fitzgerald, offered groundbreaking insights during the American Association for...

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What Is Leadership?

What is leadership? Well, as Sun Tzu said, "A leader leads by example, not by force." It’s a potent reminder that true authority is earned through the trust we build, not through mere position or title. At Big Voodoo, we understand that there's only one way to earn trust that truly matters — through steadfast...

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The Company You Keep

"They say we are judged by the company we keep." These words resonate with a timeless truth that transcends industries and underscores the essence of reputation. Legal is the most competitive category in Google search, and as a law firm, the company you keep can define your firm's trajectory. At Big Voodoo, we hold this...

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The Closer

The ‘closer’ is the individual tasked with persuading a potential client that your law firm is the ideal choice for their case. We’ve written several blogs centered on operational aspects of law firms, emphasizing the significance of a seamless intake process. A key component of this process is the initial interaction with an attorney. In your...

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Links vs. Citations and Best Practices

In the realm of Search Engine Optimization (SEO), links and citations are integral components that play distinct roles in boosting a website's visibility and credibility. Before delving into a comprehensive strategy involving both, let's understand what they are and their importance. What are Links? Links act as pathways connecting different web pages. They serve a...

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Insights from Years of Google Algorithm and Rankings Data

As the world's leading search engine, Google has been a critical factor in determining the success of businesses for many years. Over the years, Google's algorithm has undergone several updates aimed at improving the quality of search results and providing users with the most relevant and high-quality content. What have Google’s Algorithm Updates looked like...

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Brand Evangelists: Get Them Singing Your Praises

Referrals are valuable to every business and usually require little or no financial investment. We know you have brand advocates because true success isn’t possible without them. Clients who say positive things about you, your staff and their overall experience with your firm will likely refer you to a friend or family member. If you’re...

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Those Who Snooze, Are Those Who Lose: Handling After Hours Leads

You’re focused on your day-to-day operations, from the moment you arrive in the morning to when you leave in the evening. But just as important is the time you devote to your business operations after normal business hours, on weekends and holidays. Leads come in 24/7/365. Law firms need to be able to respond to...

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Customer Success: Proactive vs. Reactive

Your firm is busy. Leads are coming in and your staff and after-hours service are effectively and efficiently handling the calls, emails and chats. Cases are being signed. What next? Do You Have a Client Contact Protocol? You’ve successfully converted a lead to a signed case and now the individual is your client. An important...

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