Newsroom

Like all things Google, the Core Web Vitals update is complex and there are many factors involved. Before going into those factors, it’s important to start by saying that Big Voodoo has been preparing for this update for over a year, so our clients are well-prepared. What is Core Web Vitals? Core Web Vitals is...

Big Voodoo at the Amazon Web Services Global Summit in New York City The online world is constantly growing and changing at a breakneck pace. Nobody knows that better than lawyers. The law is a massively competitive market, and firms are constantly looking for the next edge. There's no room for error and no safety...

A seismic shift in the algorithms used by Google to determine the quality of a website has resulted in many law firms being penalized for "low quality" websites, according the article by BVI founder and director of web development James Fitzgerald

Too many law firms make mistakes that penalize their website's rank on Google and other search engines, according to BVI founder and director of web development James Fitzgerald

Your law firm's website urges potential clients to call and get the legal help they need now. But what are the people you hire to perform this service actually saying? Are your representatives presenting your law firm the way you want? What first impression are your workers creating? Stop wondering whether your calling service is...

Having the right media mix is critical to any marketing plan. When it comes to online marketing there is no question winning Organic Search should be the primary goal of any website, particularly in legal marketing. And that is always our primary goal for your site. Once that plan is established and underway, the question...

As part of our ongoing management of your site - we wanted to take a moment to bring attention to some changes you may be seeing as a result of another Google update. Google typically makes these algorithm changes annually. Within the past few weeks, we have seen many fluctuations in rankings - both locally...