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The evolution of SEO has seen significant changes, from keyword-focused strategies to the current emphasis on user experience and AI-driven search engine results pages (SERPs). Initially, SEO was all about optimizing web pages to rank for specific keywords. However, with the advent of AI, search engines like Google have become more sophisticated in understanding user...

The marketing landscape continues to evolve at a breakneck pace, and as we start 2025, it’s no different. Understanding and leveraging the latest trends is crucial for law firms looking to stay ahead. Embracing Absurdity in Content In 2025, the trend of absurdity and “chronically online humor” will grow even more in digital spaces. Platforms...

Effective intake conversion is essential for turning potential clients into loyal ones. Intake processes set the tone for the client experience and can make the difference between securing or losing a case. Understanding Intake Conversion Intake conversion refers to the process of turning leads—individuals who contact your firm for legal services—into clients. This process involves...

At Big Voodoo, we’ve long advised our clients to avoid certain SEO practices that can harm their online reputation and search rankings. Recently, Forbes has been in the spotlight for all the wrong reasons. Google has started delisting Forbes due to its engagement in what is known as “barnacle SEO,” and the penalties extend beyond...

LinkedIn, the professional networking platform, offers a variety of post types to help law firms keep their audience engaged. LinkedIn provides a valuable platform for lawyers to build relationships, showcase experience, and gain valuable insights into their industry and potential clients. Utilizing effective LinkedIn strategies for law firms can ensure that your presence on this...

Can you imagine advising a client to represent themselves in court? On the surface, it might seem like a way for them to save money, but the legal system's intricacies are far beyond the scope of any layperson. The same applies to digital marketing. The online space is complex, very competitive, and ever-evolving. Just as...

Law firms are increasingly looking to social media platforms to enhance their professional presence, connect with clients, and stay ahead in an ever-competitive marketplace. With the rise of newer platforms like Bluesky, Twitter/X, and Threads, law firms have more options than ever for reaching their target audience. Each platform offers unique features, demographics, and opportunities...

The November 2024 Google Core Update, which began rolling out on November 11, is designed to improve search result quality by favoring genuinely useful content over content created solely for search engine performance, something we have seen Google trying to do more often recently. What This Means for Your Law Firm Quality Over Quantity: Google’s...

Demand generation is a vital strategy for creating awareness and interest in legal services, particularly in the highly competitive field of personal injury law. Unlike lead generation, which focuses solely on converting prospects into clients, demand generation encompasses the entire marketing funnel—from awareness to consideration to conversion—ensuring long-term growth and sustainability for law firms. What...

Google's recent update, which targets content consistency across websites, has created a unique opportunity for law firms to enhance their search rankings. At Big Voodoo, we specialize in law firm marketing, and we're here to help you navigate this change to your advantage. Understanding Google’s New Ranking System Google’s latest update builds on an existing...