The November 2024 Google Core Update, which began rolling out on November 11, is designed to improve search result quality by favoring genuinely useful content over content created solely for search engine performance, something we have seen Google trying to do more often recently.
What This Means for Your Law Firm
- Quality Over Quantity: Google’s emphasis is on content that provides real value to users. For law firms, this means your website content should be informative, comprehensive, and genuinely helpful to potential clients seeking legal advice or services.
- Content Review and Update: If you notice a drop in your search rankings, it’s time to review your content. Ensure it aligns with Google’s guidelines by being thorough, well-researched, and user-centric. Avoid keyword stuffing or creating content solely for SEO purposes.
- Impact on Different Content Types: While the update impacts all content types, certain areas, like e-commerce and education, are seeing more significant shifts. Law firms should focus on providing in-depth legal insights, case studies, and practical advice that can stand out in the updated algorithm.
- Ongoing Monitoring: The full effects of the update will unfold over the next two weeks. Monitor your website’s performance using tools like Google Analytics and Search Console. Look for changes in traffic patterns, keyword rankings, and overall visibility.
Steps to Take Now
- Audit Your Content: Conduct a thorough audit of your website content. Identify pages that need updating or expanding to meet the new quality standards.
- Focus on User Intent: Ensure your content addresses the specific needs and questions of your potential clients. Content that satisfies user intent is more likely to rank well.
- Improve Technical SEO: While content quality is crucial, don’t neglect technical SEO aspects such as site speed, mobile-friendliness, and secure connections (HTTPS).
Staying ahead of Google’s updates is essential for maintaining your law firm’s online presence. By focusing on high-quality, user-focused content and regularly monitoring your website’s performance, you can navigate the November 2024 Google Core Update effectively. If you need assistance optimizing your site or have any questions, the Big Voodoo team is here to help.