Google's recent update, which targets content consistency across websites, has created a unique opportunity for law firms to enhance their search rankings. At Big Voodoo, we specialize in law firm marketing, and we're here to help you navigate this change to your advantage.
Understanding Google’s New Ranking System
Google’s latest update builds on an existing system that identifies and downgrades sections of a website that are significantly different from the main content. Over the past few months, this system has been improved to detect “starkly different” sections more effectively.
This means that if a part of your site diverges from your core practice areas, it could negatively impact your search visibility. Sites like Fortune Recommends and Forbes Advisor have already seen declines due to this change.
For law firms, this underscores the importance of maintaining a consistent focus on your primary areas of expertise. By aligning all your content with your main practice areas, you can ensure that Google recognizes your site as an authoritative source, improving your chances of ranking higher in search results.
How This Update Benefits Law Firms
- Emphasize Your Expertise: Google’s update favors sites that maintain a strong, niche focus. For law firms, this means that consistently publishing content related to your primary practice areas can boost your authority and visibility.
- Outperform Competitors: Many competitors might not be aware of or able to adapt to these changes. By staying ahead of the curve with a well-planned content strategy, your firm can gain a competitive edge.
- Enhance Client Trust: Clients are more likely to trust and engage with law firms that demonstrate in-depth knowledge and expertise in their areas of need. A focused content strategy helps build this trust.
How Big Voodoo Can Help
At Big Voodoo, we’re committed to helping law firms like yours thrive amidst Google’s algorithm changes. Here’s how we can support you:
- Content Strategy: Our team will develop a content strategy that aligns with your core practice areas, ensuring consistency and relevance.
- Proactive Monitoring and Adjustments: We continuously monitor your site’s performance and make necessary adjustments to keep your content optimized and aligned with Google's requirements.
- SEO Optimization: Our SEO experts ensure that your content not only aligns with your main practice areas but also follows best practices for search engine optimization. This dual approach maximizes your chances of ranking higher in search results.
- Content Creation and Management: From blog writing to content updates, we provide end-to-end content management services. Our team creates high-quality, relevant content that reinforces your authority in your practice areas.
Ready to Enhance Your Online Presence?
Don’t let Google’s algorithm changes catch you off guard. Partner with Big Voodoo to ensure your law firm’s content strategy is robust, focused, and optimized for success. Let’s work together to keep your law firm ahead of the competition and visible to potential clients.