Big Voodoo, a premier digital marketing agency and developer of innovative AI technology for law firms, and Law.com, the definitive online resource for legal professionals, announce that they have launched a new online legal search platform, Lawyerpages.
As experienced by consumers, Lawyerpages features an intuitive interface on desktop or mobile that allows users to search vetted and curated attorney listings across a broad range of practice areas in all 50 states and the District of Columbia. Users also have free access to articles and other resources to help choose the right attorney for their legal situations.
What is at work behind these basic functions makes Lawyerpages truly revolutionary. Because it was developed with a search agency as its architect and built on the foundation of Law.com’s unmatched domain authority, Lawyerpages can expand a firm’s digital footprint without the penalties associated with duplicate website content. Further, it integrates the responsiveness of an AI Core via SherloQ™ with IBM Watson to optimize ad exposure and organic search performance gains, and also uncover insights on prospective clients based on user activity.
“With Big Voodoo’s leading role in legal search and developments in AI technology, we saw a great opportunity to partner and provide true innovation to the legal directory market,” said Matt Weiner, president of ALM’s Marketing Services Group.
Any law firm is free to claim its listing on Lawyerpages — and will immediately begin accruing benefits from Law.com’s industry-leading legal domain authority, as cultivated by its 20 recognized and acclaimed legal publications. Attorneys can choose to purchase a premium listing (availability limited by geographic area) to highlight their areas of expertise and access other features, such as the ability to submit user-searchable articles, which are not available elsewhere.
“Simple to consumers on the front end, revolutionary to ROI on the back end,” said Jim Fitzgerald, founder and CMO of Big Voodoo.
Whether free or paid, a Lawyerpages listing enhances a firm’s digital footprint without weighing on the performance of its site’s organic search — it can even help counteract a main site’s poor search performance and enhance other search engine marketing (SEM) approaches.
About Big Voodoo Interactive
A thought leader and innovator in legal search since 2008, Big Voodoo Interactive is a full-service web development and online marketing company working exclusively for law firms. Big Voodoo’s clients range from solo practitioners to multi-state, enterprise-level firms across the United States and Canada, including attorneys in New York, Chicago, Boston, Houston, Philadelphia, Columbus, Seattle, San Diego and dozens of other locales.
Law.com is the legal industry’s most reputable and trusted legal media brand. It is by far the leading media platform in the US reaching 100% of the Am Law 100 and one out of every two lawyers in the US is a digital member or full subscriber. It has an average of 1.6 million unique visitors and 7,200 new subscribers a month. It consists of 19 leading national and regional brands including The American Lawyer and National Law Journal and regional titles such as Texas Lawyer and the New York Law Journal.
ALM, an information and intelligence media company, provides customers with critical news, data, analysis, marketing solutions and events to successfully manage the business of business. ALM serves a community of more than 6 million business professionals in the legal, finance, insurance and commercial real estate industries. Please visit www.alm.com for more information.