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Google's Update to Core Web Vitals

On March 12, Google updated its Core Web Vitals, replacing First Input Delay (FID) with a new metric called Interaction to Next Paint (INP). This change has implications for website developers and marketers alike, particularly in legal marketing, where user engagement and website performance are crucial for success.

Illustration of website development

Understanding INP

INP measures the time between a user's interaction with a webpage and when the browser renders the changes on the screen. This metric aims to provide a more comprehensive assessment of interactivity compared to FID, which only measured the time to first paint after a user's initial interaction.

As Google transitions to using INP as a Core Web Vital, websites must meet the "good" threshold for INP performance. This threshold reflects performance at the 75th percentile of page loads and will likely influence search engine rankings and user engagement.

By adhering to Google's guidelines as they change, websites can enhance interactivity and performance, thereby maintaining a competitive edge in search rankings.

Future-Proofing Your Success

In 2021, Big Voodoo published a blog titled "Google Core Web Vitals: It’s Complicated!" discussing Core Web Vitals and their importance in digital success.

We emphasized the importance of strategic execution and assured our clients that we were well-prepared for the impending changes.

Building on our foundation of knowledge and experience, this still holds true. Our proactive approach ensures that our clients are prepared and optimized to thrive, both in Google’s search results and across the web.

At Big Voodoo, innovation and technology are at the core of everything we do. We don't just react to updates; we anticipate and adapt, ensuring our clients stay ahead of the curve. Partner with us for a digital marketing strategy built on expertise, innovation, and results.

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