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BigVoodoo Interactive founder James Fitzgerald selected to participate in American Association for Justice's Marketing Faculty

Fitzgerald's work with Internet marketing pioneers BVI served as catalyst for AAJ's decision to select Fitzgerald, who will attend AAJ's marketing conference in Chicago in September

August 14, 2014

HOLYOKE, Massachusetts

American Association for Justice has selected BigVoodoo Interactive founder James Fitzgerald to be part of AAJ's Marketing Faculty and to be an active participant in the AAJ's first-even marketing conference in Chicago in September.

"This is a great honor," Fitzgerald said. "Only a select few non-lawyer marketers were invited to serve on the marketing faculty. In order to be selected, faculty members required nominations from AAJ members. That's why I'm extremely honored to serve on a committee devoted to such important work on behalf of lawyers throughout the country."

BVI has been actively involved with AAJ since BVI was founded in 2008. In 2013, Fitzgerald delivered a speech about Google's redesign and how the so-called "Panda" and "Penguin" updates affect Google's algorithm for website ranking during the Mass Tort convention in in Orlando, Florida hosted by the AAJ. A link to Fitzgerald's speech at the 2013 AAJ convention can be found here.

Then this past July, BVI attended the Annual AAJ Convention in Baltimore. The American Association for Justice is one of the oldest (founded in 1946) and largest organizations representing more than 56,000 trial lawyers and personal injury lawyers worldwide.

Fitzgerald's selection to serve on AAJ's Marketing Faculty perfectly complements BVI's expertise in the highly-competitive field of online legal marketing. "I believe I can bring a wealth of knowledge to the AAJ's marketing faculty," Fitzgerald said. "The business of Internet marketing for law firms changes constantly. We have kept up with the changes and in many cases led the charge to modernize legal marketing for the digital age."

Fitzgerald added he's enthusiastic about attending the AAJ's inaugural Marketing Conference, which will be held Sept. 8th and 9th in Chicago. "This conference provides a great opportunity for attorneys and legal marketers to meet and share their ideas about this extremely important and constantly evolving field that's critical to a law firm's success," Fitzgerald said.

AAJ Marketing Director Jessica White agreed. "This is long overdue," White said, referring to holding a marketing conference. "Our members need and want this conference and have requested AAJ to bring the educational approach to marketing that is does with all other areas of practice management and education."

The educational component of online marketing for law firms has always been important at BVI, Fitzgerald explained. "Whether presenting to live AAJ audiences or writing feature articles for Trial Magazine, we realize the importance of being educational, stressing marketing fundamentals that can be applied regardless of a firm's level of marketing acumen," Fitzgerald said. "Marketing has becoming increasingly complex for law firms. The Internet has become the driving force. That's why firms must emphasize this part of practice management in the near and distant future. How a law firm markets itself on the Internet can make or break them."

About BigVoodoo Interactive

BigVoodoo Interactive currently manages websites for more than 60 law firms, with clients in 29 states and Washington, D.C. The firms' areas of practice include personal injury law, car, truck and motorcycle accidents, medical malpractice, pharmaceutical negligence, whistleblower cases, criminal defense and more. BigVoodoo Interactive takes pride in understanding how the legal consumer thinks. BVI's intuitively designed, expertly written, expansively branded and rigorously managed websites translate into more conversions, bigger cases and stronger bottom lines for its clients. The company's motto is "Cases, not just clicks."

To learn more about BVI and how we can help with your online legal marketing campaign, call 1-888-566-5466 or complete the online contact form.

BigVoodoo Interactive (BVI) proud sponsor of Workers' Injury Law & Advocacy Group (WILG)

In addition to sponsoring WILG and serving as the organization's exclusive web development firm, BVI represents three law firms operated by three past presidents of WILG

July 30, 2014

HOLYOKE, Massachusetts

Web development firm BigVoodoo Interactive (BVI) proudly announces its sponsorship of the Workers' Injury Law & Advocacy Group (WILG), an organization committed for fighting for the rights of workers nationwide, according to James Fitzgerald, founder and director of web development at BVI.

"We're excited to be more actively involved in this incredible organization," Fitzgerald said. "It's important to support WILG and the important work they do on behalf of workers' rights. We appreciate their dedication and professionalism. And we hope our sponsorship will enable WILG to improve and enhance its services and programs nationwide."

WILG is a national nonprofit membership organization dedicated to representing the interests of millions of workers and their families who, each year, suffer the consequences of workplace injuries and illnesses. The group acts principally to assist attorneys and non-profit groups in advocating the rights of injured workers through advocacy, education, communication and information gathering. More than 1,000 claimant/plaintiff attorneys belong to WILG.

BVI's decision to serve as a sponsor for WILG expands BVI's involvement with this high-respected nationwide organization. Last year, BVI became the official web development firm and online marketing partner for WILG.

WILG members chose BigVoodoo Interactive to serve as its official online partner partly because BVI manages "websites for some of WILG's most prominent members," Fitzgerald said in 2013, including the websites for three past presidents of WILG.

BVI manages the websites for WILG past presidents Edgar N. Romano (president of WILG 2008-2009), Deborah G. Kohl (president of WILG 2005-2006) and Todd J. O'Malley (president of WILG 2006-2007). New York workers compensation lawyer Edgar N. Romano is a senior partner at Pasternack Tilker Ziegler Walsh Stanton & Romano, LLP. Providence personal injury lawyer Deborah G. Kohl founded The Law Offices of Deborah G. Kohl, which serves clients in Rhode Island and Massachusetts. Scranton personal injury lawyer Todd J. O'Malley is one of the founders of O'Malley & Langan Law Offices, which serves injury victims in Pennsylvania.

Founded in 2008, BigVoodoo Interactive has quickly established itself as one of the nation's leading developers of websites for law firms because BVI constantly adapts to the ever-changing world of website development, Fitzgerald said.

In addition to being a sponsor of WILG and WILG's exclusive online marketing partner, BigVoodoo Interactive is a Bronze Partner in WILG's Advocates of WILG Program, which was created by WILG to provide high-quality products and services for its members.

"We're proud of our involvement with WILG and we look forward to working with the organization and helping WILG's members thrive for many years to come," Fitzgerald said.

About BigVoodoo Interactive

BigVoodoo Interactive currently manages websites for more than 60 law firms, with clients in 29 states and Washington, D.C. The firms' areas of practice include personal injury law, car, truck and motorcycle accidents, medical malpractice, pharmaceutical negligence, whistleblower cases, criminal defense and more. BigVoodoo Interactive takes pride in understanding how the legal consumer thinks. BVI's intuitively designed, expertly written, expansively branded and rigorously managed websites translate into more conversions, bigger cases and stronger bottom lines for its clients. The company's motto is "Cases, not just clicks."

To learn more about BVI and how we can help with your online legal marketing campaign, call 1-888-566-5466 or complete the online contact form.

BigVoodoo Interactive attends American Association for Justice Annual Convention in Baltimore

BigVoodoo Interactive team attends AAJ convention, remain in forefront of strategic legal marketing

July 30, 2014

BALTIMORE, Maryland

As part of BigVoodoo Interactive's continued focus on improving the quality of their products and staying connected with clients, BVI attended the American Association for Justice Annual Convention in Baltimore, according to James Fitzgerald, founder and director of marketing at BigVoodoo Interactive.

Since the company was founded in 2008, BVI has regularly attended conventions hosted by the American Association for Justice, one of the oldest (founded in 1946) and largest organizations representing more than 56,000 trial lawyers and personal injury lawyers worldwide.

At a previous AAJ event, Fitzgerald delivered a speech about Google's redesign and how the so-called "Panda" and "Penguin" updates affect Google's algorithm for website ranking during the Mass Tort convention in January 2013 in Orlando, Florida hosted by the AAJ. A link to Fitzgerald's speech at the 2013 AAJ convention can be found here.

As for the Baltimore AAJ convention, Fitzgerald said BVI attended the convention because it's critical for the company to attend such high-profile events in a constant effort to better understand what attorneys need to succeed in the highly-competitive field of online legal marketing.

"Our primary focus is staying informed and active with AAJ," Fitzgerald said. "Attending AAJ conventions is critical to our success. That's because the only way we succeed is when our clients succeed. Our clients' needs always come first at BVI."

Fitzgerald added that the annual AAJ conventions provide a more relaxed atmosphere for learning more about attorneys' needs first hand from the thousands of lawyers who attend these annual gatherings.

"It's a great environment to meet with the growing list of law firms we represent," Fitzgerald said. "This year's event was very well done and Baltimore was a great venue. The opening reception in Camden Yards was one of the best we've seen to date. Big Voodoo is proud to be part of these events."

About BigVoodoo Interactive

BigVoodoo Interactive currently manages websites for more than 60 law firms, with clients in 29 states and Washington, D.C. The firms' areas of practice include personal injury law, car, truck and motorcycle accidents, medical malpractice, pharmaceutical negligence, whistleblower cases, criminal defense and more. BigVoodoo Interactive takes pride in understanding how the legal consumer thinks. BVI's intuitively designed, expertly written, expansively branded and rigorously managed websites translate into more conversions, bigger cases and stronger bottom lines for its clients. The company's motto is "Cases, not just clicks."

To learn more about BVI and how we can help with your online legal marketing campaign, call 1-888-566-5466 or complete the online contact form.

FOR IMMEDIATE RELEASE

Pioneer Valley creative economy gets boost from networking, regional strategy

March 6, 2014

HOLYOKE - Creative businesses in Western Massachusetts will get help increasing their visibility, recruiting talent, finding appropriate space, borrowing capital and growing under a new partnership announced Thursday at Holyoke's Open Squarecomplex.

The state designated the Pioneer Valley as part of Massachusetts' Creative EconomyNetwork and formally partnered with the Western Massachusetts Economic Development Council which is in charge of the effort.

The designation, by itself, doesn't come with state money. But several organizations are planning to apply for state grants.

Big Voodoo Interactive, a company that develops websites for law firms and is based at Open Square, hosted the event. Founder and director of web development James Fitzgerald said he pushed hard to open in Holyoke and not Hartford as his investors wanted. Big Voodoo has 17 employees and is growing.

"We need to be close to the talent that is here and we employ artists. This is an open space, it's called Open Square but it is an open environment. Creative people don't want to be in a closed-up insurance office space."

Fitzgerald grew up in Holyoke before moving away and returning . He said companies like his are a fitting use for old mill space like Open Square.

"I tell people we are still manufacturing," he said. "We're just creating products in a different way."

Helena Fruscio, creative economy industry director in the state Executive Office of Housing and Economic Development, cited Holyoke as a place that has made creative industries both a priority and as an opportunity for growth. She applauded Holyoke for hiring Jeffrey C. Bianchine, as creative economy coordinator.

"It's a statewide strategy and now we are developing a regional strategy."

Holyoke Mayor Alex B. Morse said the city is really just trying to foster businesses that were taking root on their own.

"Not every good thing starts in City Hall," he said.

Ann Burke, vice president of the Economic Development Council, said more than 15,000 people in Hampden, Hampshire and Franklin counties work in this creative economy, an umbrella a term that encompasses writers, fashion designers, graphic artists, advertising professionals and people working for attractions like the Springfield Museums.

"That's everyone from the web designers here at Big Voodoo to the digital effects artist in Conway who works for (television show) 'Game of Thrones,'" Burke said. "He whacks all the people's heads off."

But she said in some ways the creative industry community here is invisible. A goal is to get local companies to shop locally when they need creative work like a promotional video for a website.

"Don't go to someone from New York or LA," said Diane Pearlman, executive director of network-member Berkshire Film and Media Collaborative of Western Massachusetts. "We want you to call the Academy Award winner down the block. There is a lot of talent here."

DevelopSpringfield, the Fostering Arts and Culture Project in Franklin County, and the Hampshire County Regional Tourism Council are among the other groups participating.

Burke said the EDC has already hosted networking get-together for these creative workers.

Original article

Trial Magazine Publishes Article by BigVoodoo Interactive Founder Concerning Methods for Improving Rankings for Law Firm Websites

A seismic shift in the algorithms used by Google to determine the quality of a website has resulted in many law firms being penalized for "low quality" websites, according the article by BVI founder and director of web development James Fitzgerald

January 2, 2014

HOLYOKE, Massachusetts

Law firms that fail to adapt to Google's radical redesigns for ranking websites will suffer dramatically due to duplicate sites or "low quality" websites that do not provide the information people seeking a lawyer want to find, according to an article in Trial Magazine by James Fitzgerald, founder and director of web development at BigVoodoo Interactive.

Fitzgerald wrote about these issues in an article published in the January 2014 issue of Trial Magazine, a monthly periodical devoted to issues concerning trial lawyers. The magazine is published by the American Association for Justice (AAJ), one of the oldest (founded in 1946) and largest organizations representing more than 56,000 trial lawyers and personal injury lawyers worldwide.

Fitzgerald delivered a speech about Google's evolving philosophy for ranking websites during the Mass Tort convention hosted by the AAJ in January 2013 in Orlando, Florida. A link to Fitzgerald's speech at the AAJ convention can be found here.

Entitled "Does your website click with clients," Fitzgerald's Trial Magazine article focuses primarily on changes made by Google in the past three years to improve the quality of the search results generated by its website.

"The simplest way to understand Google's recent algorithm updates is that they represent a shift from quantity to quality," Fitzgerald wrote. That means law firms need to have one, authoritative website instead of several, duplicate websites.

This seismic change in how Google ranks websites began in February 2011, when Google introduced its Panda update, which has since been updated several times. The Panda update promotes so-called "high quality" websites and reduces the ranking for "low quality" websites.

"Sites with content and usability that did not rely on tricks to fool search engines were recognized as credible and therefore were listed higher in the search results," Fitzgerald wrote.

Then in April 2012, Google announced its Penguin update, which was designed to weed out websites that use "black hat" techniques, including link networking, cloaking and content duplication. The Penguin update in particular hit law firms hard that have multiple websites.

"While they (secondary websites) are not malicious in nature and not spam, the Google algorithm lowered the search results of the firms' main website because it detected these secondary sites," Fitzgerald wrote.

Then there was the Hummingbird update introduced by Google in October 2013. This latest change "brings natural language or 'conversational search' to the forefront, driven by search queries spoken into your phone," Fitzgerald wrote.

As a result, Fitzgerald urged law firms to focus on several "online marketing fundamentals" to improve their website's Google ranking:

  • Website quality (high quality websites perform best)
  • Content development (original content ranks higher)
  • Usability (make your website as user friendly as possible)
  • Search engine optimization (SEO) (organize original content in a single website)
  • Your online brand (create a website that stands out and reflects your firm's focus)

"A high-quality website is just one part of successful online marketing," Fitzgerald wrote, adding, "Getting to Google's page one is a game of inches, but the results can be measured in miles."

About BigVoodoo Interactive

BigVoodoo Interactive currently manages websites for 59 law firms, with clients in 29 states and Washington, D.C. The firms' areas of practice include personal injury law, car, truck and motorcycle accidents, medical malpractice, pharmaceutical negligence, whistleblower cases, criminal defense and more. BigVoodoo Interactive takes pride in understanding how the legal consumer thinks. BVI's intuitively designed, expertly written, expansively branded and rigorously managed websites translate into more conversions, bigger cases and stronger bottom lines for its clients. The company's motto is "Cases, not just clicks."

To learn more about BVI and how we can help with your online legal marketing campaign, call 1-888-566-5466 or complete the online contact form.

BigVoodoo Interactive (BVI) Launches Green Rocket Media, an Innovative Pay-Per-Click Search Marketing Company Created Exclusively For Lawyers

BVI's newest company will enable law firms to reach more potential clients without sacrificing the Internet ranking or quality of their law firm's website

July 22, 2013

SAN FRANCISCO, California

Law firms looking for an edge in the highly competitive field of pay-per-click marketing can now rely on the expertise of Green Rocket Media, a company recently launched by BigVoodoo Interactive (BVI), one of the country's leading creators of websites designed exclusively for law firms.

BigVoodoo Interactive launched Green Rocket Media at the American Association for Justice (AAJ) annual convention in 2013, which was held in San Francisco from July 20 to July 23. Green Rocket Media will exclusively handle pay-per-click marketing campaigns for websites for law firms. Pay-per-click is popular form of internet advertising in which advertisers pay website owners each time an ad is clicked.

James Fitzgerald, founder and director of web development at BigVoodoo Interactive, said BVI created Green Rocket Media because BVI believed many law firms needed a better way to handle pay-per-click marketing campaigns.

"The reason we launched Green Rocket Media is because we saw the need for properly managed pay per click," Fitzgerald said. "Primarily, we saw this need because the Yellow Pages, particularly the offline vendors, started to move into the space and were causing significant harm to websites by using methods that did not take into account the organic search side of the site. They were duplicating pages. They were not blocking the robot text. They were creating landing pages that were duplicates."

"They (the offline vendors) were doing it all in an effort to track their worth and prove it but it was causing significant penalties to existing organic search results," Fitzgerald said. "So in response to that, we launched Green Rocket Media to help get it right strategically and bring it to the level that is equal to a BigVoodoo Interactive site."

Law firms know that you can't cut corners when it comes to building a strong legal case. The same principle applies to building a high-quality website that attracts the best legal cases, Fitzgerald explained.

"Mainstream PPC vendors who do not specialize exclusively on law firms (the way we do) know that firms will invest tens of thousands of dollars in online marketing," Fitzgerald said. "So they approach attorneys with a cookie-cutter solution: a promise of greater efficiency via reduced cost per click."

"There's just one problem: that approach doesn't deliver the best prospects," Fitzgerald said. "Which means that the big cases go to a competing firm. At Green Rocket Media, we have an approach that has been honed specifically for reaching the legal consumer. Rather than trying to drive down individual cost per click, our campaigns focus on delivering the highest quality placement."

Green Rocket Media can be contacted online or on the phone by calling (800) 210-0191.

About BigVoodoo Interactive

BigVoodoo Interactive currently manages websites for 59 law firms, with clients in 29 states and Washington, D.C. The firms' areas of practice include personal injury law, car, truck and motorcycle accidents, medical malpractice, pharmaceutical negligence, whistleblower cases, criminal defense and more. BigVoodoo Interactive takes pride in understanding how the legal consumer thinks. BVI's intuitively designed, expertly written, expansively branded and rigorously managed websites translate into more conversions, bigger cases and stronger bottom lines for its clients. The company's motto is "Cases, not just clicks."

To learn more about BVI and how we can help with your online legal marketing campaign, call 1-888-566-5466 or complete the online contact form.

Workers' Injury Law & Advocacy Group (WILG) Establishes Exclusive Partnership with BigVoodoo Interactive (BVI) as Official Web Development Firm

A leading advocacy group for worker's rights, WILG recently announced its exclusive partnership with BVI, a leading developer of websites for several prominent WILG members

June 3, 2013

HOLYOKE, Massachusetts

The Workers' Injury Law & Advocacy Group (WILG) recently selected BigVoodoo Interactive (BVI) to serve as the organization's exclusive Internet partner, according to James Fitzgerald, founder and director of web development at BigVoodoo Interactive.

"We're the official web development firm and online marketing partner for WILG," Fitzgerald said. "We're proud to announce this partnership and believe our experience developing high-quality websites for law firms around the country will benefit WILG and enable them to communicate better with WILG members."

WILG is a national nonprofit membership organization dedicated to representing the interests of millions of workers and their families who, each year, suffer the consequences of workplace injuries and illnesses. The group acts principally to assist attorneys and non-profit groups in advocating the rights of injured workers through advocacy, education, communication and information gathering. More than 1,000 claimant/plaintiff attorneys belong to WILG.

WILG members chose BigVoodoo Interactive to serve as its official online partner partly because BVI manages "websites for some of WILG's most prominent members," Fitzgerald said, including the websites for two past presidents of WILG.

BVI manages the websites for WILG past presidents Edgar N. Romano (president of WILG 2008-2009), Deborah G. Kohl (president of WILG 2005-2006) and Todd J. O'Malley (president of WILG 2006-2007). New York workers compensation lawyer Edgar N. Romano is a senior partner at Pasternack Tilker Ziegler Walsh Stanton & Romano, LLP. Providence personal injury lawyer Deborah G. Kohl founded The Law Offices of Deborah G. Kohl, which serves clients in Rhode Island and Massachusetts. Scranton personal injury lawyer Todd J. O'Malley is one of the founders of O'Malley & Langan Law Offices, which serves injury victims in Pennsylvania.

Law firms increasingly rely on the Internet to reach people searching for a lawyer after they have been injured in a workplace accident, personal injury accident and other accidents caused by other people's negligence or reckless behavior.

Founded in 2008, BigVoodoo Interactive has quickly established itself as one of the nation's leading developers of websites for law firms because BVI constantly adapts to the ever-changing world of website development, Fitzgerald said.

"The days of simply creating a website and not constantly improving the content to meet people's needs are long gone," Fitzgerald said. "Internet search engines like Google have become increasingly more sophisticated because they must adapt to consumers or face becoming obsolete. The same applies to websites for law firms. You need to deliver the information people want in a clear, concise manner on an eye-catching website that's easy to use. There's no room for error. Law firms must innovate or they will fail to reach the fast-growing market on the Internet."

In addition to being WILG's exclusive online marketing partner, BigVoodoo Interactive is a Bronze Partner in WILG's Advocates of WILG Program, which was created by WILG to provide high-quality products and services for its members.

"We're proud of our partnership with WILG and look forward to working with the organization and continuing to help WILG's members thrive for many years to come," Fitzgerald said.

About BigVoodoo Interactive

BigVoodoo Interactive currently manages websites for 59 law firms, with clients in 29 states and Washington, D.C. The firms' areas of practice include personal injury law, car, truck and motorcycle accidents, medical malpractice, pharmaceutical negligence, whistleblower cases, criminal defense and more. BigVoodoo Interactive takes pride in understanding how the legal consumer thinks. BVI's intuitively designed, expertly written, expansively branded and rigorously managed websites translate into more conversions, bigger cases and stronger bottom lines for its clients. The company's motto is "Cases, not just clicks."

To learn more about BVI and how we can help with your online legal marketing campaign, call 1-888-566-5466 or complete the online contact form.

BigVoodoo Interactive Founder Delivers Speech about Decoding Google, Internet Marketing for Law Firms at American Association for Justice Conference

Too many law firms make mistakes that penalize their website's rank on Google and other search engines, according to BVI founder and director of web development James Fitzgerald

January 30, 2013

ORLANDO, Florida

Many law firm websites have been struggling to maintain their ranking on Google due to recent changes made by the company in an effort to weed out duplicate content, "spam" and promote "high quality" websites, according to James Fitzgerald, founder and director of web development at BigVoodoo Interactive.

Fitzgerald delivered his comments during the Mass Tort convention in January 2013 in Orlando, Florida hosted by the American Association for Justice, one of the oldest (founded in 1946) and largest organizations representing more than 56,000 trial lawyers and personal injury lawyers worldwide. A link to Fitzgerald's speech at the AAJ convention can be found here.

Fitzgerald's speech focused primarily on the constantly changing way Google ranks websites, particularly when it comes to websites for personal injury law firms and trial lawyers. Google's algorithm for ranking websites changed dramatically after the Internet giant implemented its so-called "Panda" and "Penguin" updates, Fitzgerald explained.

Google's Panda update first occurred in February 2011 and has been refreshed several times since then. Google's Panda process was created in an effort to promote so-called "high quality" websites and reduce the ranking for "low quality" websites.

"They (Google) can actually discern what's a quality site and what's not," Fitzgerald said during his AAJ speech. "They (Google) want to see high quality places voting for high quality places."

Specifically, this means that original websites with unique content receive the highest ranking on Google, Fitzgerald said. Websites that contain duplicate content or businesses with multiple websites suffered due to the new Panda update, Fitzgerald said.

Google's Penguin update first took place in April 2012 and was designed to weed out websites considered spam. Similar Penguin updates have been made since then with the same desired goal: to direct Google users to "authoritative" websites and away from spam websites, Fitzgerald said.

Fitzgerald referred to three different websites managed by BigVoodoo Interactive as examples for what happens when law firms have one website or multiple websites. In each case, the law firms that took BigVoodoo Interactive's advice and only had one website dramatically improved their rankings and case volume.

"It's going to dilute the authority of the main site" by having multiple websites, Fitzgerald said. "So at the end of the day, if you build one really robust main site, you can. . . get to the top of Google much more quickly."

As evidence, Fitzgerald cited three videos recorded by Matt Cutts, head of Google's Webspam team. "We try to return whatever we think the best results are for users," Cutts said in one online video. "We try to return high quality results."

The same is true at BigVoodoo Interactive, which creates some of the top-ranked personal injury law firm websites in the United States. That's why Fitzgerald was asked to speak at the AAJ conference as an authority on Google rankings and search engine optimization (SEO) for legal websites.

"We build websites for people, the consumers that are looking to hire a lawyer," Fitzgerald said.

About BigVoodoo Interactive

BigVoodoo Interactive currently manages websites for 59 law firms, with clients in 29 states and Washington, D.C. The firms' areas of practice include personal injury law, car, truck and motorcycle accidents, medical malpractice, pharmaceutical negligence, whistleblower cases, criminal defense and more. BigVoodoo Interactive takes pride in understanding how the legal consumer thinks. BVI's intuitively designed, expertly written, expansively branded and rigorously managed websites translate into more conversions, bigger cases and stronger bottom lines for its clients. The company's motto is "Cases, not just clicks."

To learn more about BVI and how we can help with your online legal marketing campaign, call 1-888-566-5466 or complete the online contact form.

CONTACT:
Jim Fitzgerald
Director of Marketing
Big Voodoo Interactive
1-888-566-5466

National Online Marketing Firm BIG VOODOO INTERACTIVE

Showcases Cutting-Edge Business Model with Bold New I.D. & Website

NORTHAMPTON, Mass., Feb. 8, 2012 -- Online marketing, branding and web development company BIG VOODOO INTERACTIVE has officially rolled out the red carpet of reinvention, launching its dynamic name and a vibrant new website that spotlights its aggressive, meticulous approach to building and managing websites for attorneys.

Originally opening its doors as Intake Advantage in 2008, BIG VOODOO INTERACTIVE boosts searchability and consumer conversion rates by as much as 50% through customized web development technologies, diligent site-management, relentless SEO strategizing and savvy social media optimization.

With fewer than 5% of law firms actively managing their sites in one of the fastest-growing consumer-competitive markets, BIG VOODOO INTERACTIVE handles every aspect of site-management for its clients, helping each to dominate target legal markets within its geographic region.

For BIG VOODOO INTERACTIVE , both the medium and the method are key to its extraordinary success in converting clicks to cases for lawyers around the country. With seasoned, innovative designers, programmers, writers, account managers, SEO strategists and social media gurus being led by a dedicated, high-energy management team, the company is on a steep trajectory and actively expanding its ranks, seeking out high-caliber professionals to join its cream-of-the-crop team.

Director of Marketing Jim Fitzgerald, who has been with the company since day one, has been a pivotal force in coordinating its evolution into a trail-blazing leader in the art of marketing attorneys online.

"We're in a period of aggressive growth," says Fitzgerald, "and doing what companies in our position are excited to have to do: Hire ahead of sales in order to ensure seamless expansion as new clients are brought on board. We make sure we're well-staffed at every phase of our growth in order to consistently provide comprehensive site-management services to clients. With this level of momentum, we're always on the lookout for top-level professionals to join our outstanding crew."

BIG VOODOO INTERACTIVE currently manages websites for more than 30 thriving law firms and the roster is growing steadily.

The evocative name, crimson logo and colorful pile of pins on BIG VOODOO INTERACTIVE's website capture not only the attention of lawyers seeking game-changing online marketing strategies, they also reflect the organization's lively company culture and expansive vision for a big, bright future.

Within days of launching, BIG VOODOO INTERACTIVE was kicking up a heady cloud of intrigue across the industry, though the idea behind the moniker is more about deftly decoding the enigma of SEO than conjuring esoteric notions of mumbo-jumbo manipulation.

Simply put, BIG VOODOO INTERACTIVE understands how the legal consumer thinks, speaking directly to each demographic, and its intuitively designed, expertly written, expansively branded and rigorously managed websites translate into more conversions, bigger cases and stronger bottom lines for its clients.

According to Fitzgerald, both the name and the approach resonate for everyone, most importantly, prospects. "Attorneys call and say, 'Clearly you guys are thinking differently than anyone else.' They're right, and we have the numbers to prove it."